Marketing Manager at WE-EF LIGHTING USA
Tyler describes himself as a driven strategic futurist. In short, he likes identifying problems, finding solutions, and always asking ‘What if?’.
While his expertise is in marketing and communications, his personal passions are for competition, creativity, and people/team-development. Aside from work, his mission is “To one day change the world. For today, I want to challenge it.”
Tyler is currently the Marketing Manager at WE-EF LIGHTING USA, where he started in September 2019. Tyler manages and executes all of the company’s marketing programs for North America.
Prior to joining WE-EF USA, Tyler worked for Simon Property Group from when he graduated college until he transitioned to his current role. Tyler moved to Pittsburgh to work as the Director of Marketing and Business Development for Ross Park Mall, a role he held from July 2018 to September 2019.
Tyler started with Simon in a Marketing Training Program, working first in Long Island, NY (June 2015-March 2016), before moving to South Bend, IN (April 2016-July 2018).
Tyler was born and raised in Indianapolis, Indiana. He graduated from Wabash College in 2015 with a Bachelor of Arts degree in Political Science and Art, with a minor in Economics and Business Concentration. While attending Wabash, Tyler was heavily involved on campus, serving as an executive member or founder of seven different campus organizations, including serving as President of his fraternity, Phi Kappa Psi. Tyler is also an Eagle Scout and earned his Venturing Silver Award.
Tyler enjoys being active in the Pittsburgh Community. He serves on the advisory board for the Salvation Army of Western Pennsylvania, and is the 2020 Vice President for the Pittsburgh Young Professionals. He participated in TEDx Strip District 2019, where he talked about “The Four Challenges of Exciting Existence”, a topic on which he is currently writing a book on. In his free time, Tyler enjoys exploring the city’s Food, parks, & culture, playing sports (an avid member of Pittsburgh Ultimate and Pittsburgh Sports League), socializing, and traveling.
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