Mackenzie Farone, MBA, PCM Digital Marketing

Mackenzie Farone, MBA, PCM Digital Marketing

Certified Digital Marketing/SEO/SEM Professional, Results Driven Leader, and Engaging Public Speaker

With 10 years of experience in the traditional and Digital Marketing space, Mackenzie is an expert in all aspects of Marketing. She is a dynamic and impactful leader with expertise in managing both digital and traditional marketing teams. She is a graduate of the Rowland School of Business at Point Park University where she earned a Masters Degree (MBA) with a concentration in International Business Management and Marketing from this prestigious international program. She currently serves on the Senior Management team at Greiner Bio-One. She has a history of impactful leadership when managing cross-functional teams and routinely gets the most out of her employees while creating an effective work environment.

In her latest promotion, Mackenzie became the Senior Manager for Corporate Communications after serving for several years as a Senior Marketing Manager. In her current role, she is responsible for creating & leading the implementation of an inbound brand strategy on a national and international basis through email marketing channels, website, and social media, as well as, finding and coordinating nationally and internationally recognized events, television/media opportunities and press. This role requires expertise and certifications in Google Adwords, graphic design, Google Analytics/Hubspot, and SEO.

 

Headshot photo of Jen Barker Worley

Jen Barker Worley Photography
555 Grant Street, Suite 337 Offices at the William Penn Pittsburgh, PA 15219

Jen Worley is Pittsburgh’s premier headshot photographer¬†for business professionals.