Maureen E.  McGaffin

Maureen E. McGaffin

Health Care Communications Executive

Dynamic marketing leader and imaginative storyteller who develops and executes communication plans that strengthen brands and connects people with valuable resources and experiences. Maureen has more than 20 years of health care PR experience by working at the two largest health care organizations in the region, including UPMC, and Highmark subsidiary, Gateway Health. Maureen is a meticulous, creative lead writer and editor of timely internal and external content that effectively communicates the organization’s mission and vision. Maureen has a keen eye for creating SEO-friendly copywriting that engages and influences audiences while maintaining brand consistency.  

Maureen also has extensive broadcast journalism experience including work as a producer at WPXI-TV and News Channel 8 in Washington, D.C.  Throughout her career, Maureen has demonstrated strength in building and maintaining positive relationships with the press. Maureen has written press releases that have garnered national media attention, including placements in the New York Times, Wall Street Journal, Washington Post, USA Today, and CNN, among others. She is available for consulting, contracting, and freelancing.  


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